Marcie Allen

Marcie Allen is an industry powerhouse with over 25+ years of experience in entertainment and music. Her unparalleled ability to create game-changing partnerships has helped shape the industry and redefine what it means to be a marketer. Marcie forged legendary partnerships and events including AT&T + John Mayer, Citi + Billy Joel, Samsung + Keith Urban, Hollister + Khalid, Citi + Rolling Stones, Microsoft + Katy Perry, Jeep + Tim McGraw & Faith Hill, Verizon + John Legend, Mercedes Benz Stadium + Garth Brooks, and ATL Live + Mercedes Benz Stadium with Luke Combs, Blake Shelton, Brothers Osborne, Eric Church, Sam Hunt, Keith Urban and more. She has been nominated as a finalist for Billboard’s “Concert Marketing and Promotion Award” 15 times, winning eight times, and was named to Billboard’s “Women in Music” list (2010-2022). She has also been included in Billboard’s “Power 100” list (2018) and its “Branding Power Players” list (2016-2019) and was named a “Master of Branding” (2019). In 2019, she was honored at the Louise Scruggs Memorial Forum at The Country Music Hall of Fame. Marcie has served on the board for The Country Music Association, Barclays Center, Berklee College of Music, and the jury for the Cannes Lions Entertainment Music and Clio Music awards. Marcie has been named to Variety’s “Power of Women: New York Impact List” (2015-2018) representing the most powerful women in entertainment. She has been an adjunct professor at NYU Steinhart for the past ten years. In 2004, Marcie founded MAC Presents, which grew to be one of the top music experiential agencies in the country for almost 20 years before closing during the pandemic. In addition to her long career in marketing, Marcie is a coowner, with her husband Derek, of AB, a new independent music venue in Hillsboro Village/Nashville. Her new consultancy, Marcie Allen Consulting, is made up of like-minded industry experts who focus heavily on marketing innovation and strategic partnerships.